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TriSystems looks to Brand Beliefs

IT SOLUTIONS provider TriSystems has appointed marketing consultancy Brand Beliefs Limited to advise the company on its future brand and communications strategy.

TriSystems has a roster of clients that includes The Zurich Group, LIMIT, Reliance National, EMI, KPMG and PricewaterhouseCoopers. The company has particular expertise in the London insurance market and has specialised solutions for IBM as/400 and PC networks.

Brand Beliefs was founded by former Saatchi & Saatchi vice-chairman and director of marketing, Hamish Pringle, who comments: "I'm delighted to have appointed, as TriSystems is exactly the kind of dynamic, owner driven growth company I targeted when I started. They've got some very exciting new product development going on and I can see the basis for some strong brands in the future".

TriSystems director Malcolm Alexander adds: " We've got to a very exciting point in our development and we thought it was time we had someone of Hamish's experience to advise us on our brand strategy."

-  Insurance Times